Daily Archives April 9, 2015

People Are Not Interested In You Or Your Company

People Are Not Interested In You Or Your Company

by: David Rosam

Does your Web site talk about your company? Yes, I know, it’s your company Web site! But the last thing it should talk about is your company.
Yes, I’m sure you’re all cool, interesting people, with fantastic skills, but trust me, that’s not what you need to lead with on your Web site – or maili...

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Catapult Your Business—How to Get Customers to Cha

Catapult Your Business—How to Get Customers to Chase You to Buy from You

by: Alan Boyer

I was thinking about the statement:
“The Small Business Administration tells us that 80% of all small businesses will not make it more than 2 years, and by 5 years 90% will have gone out of business.
If that is the case, then why does every business out there try to b...

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Seven Deadly Newsletter Sins (and How to Cure Them

Seven Deadly Newsletter Sins (and How to Cure Them)

by: Claire Cunningham

Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.
1. The snooze-letter — a newsletter so boring it puts readers to sleep.
Cure: Find out what your readers want to know and write about i...

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3 Steps To Increasing Your Web traffic for Free

3 Steps To Increasing Your Web traffic for Free

by: Richard Martin

You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue. The basic costs of a website, once it is finished, are small. All you need to do is get some more visitors...

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12-month 2005 Marketing Calendar that Boost Sales

12-month 2005 Marketing Calendar that Boost Sales

by: Sharron Senter

The following is my 12-month promotional marketing calendar. Keep it handy, as you’ll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on your industry-related activities...

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