Daily Archives April 18, 2015

How To Use Direct Response Card Decks To Fine Tune

How To Use Direct Response Card Decks To Fine Tune Your Marketing…

by: Thom Reece

Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics…the Direct Response Card Deck.
For two t...

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People Pleasing Postcards

People Pleasing Postcards

by: David Phillips

Why are more retail jewelers turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don’t have to open a postcard. It won’t get lumped in with all the direct mail envelopes that people toss without opening.
If the postcard shows a very glossy, well-photographed pict...

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Permission Marketing With Tip Sheets

Permission Marketing With Tip Sheets

by: Roger C. Parker

Use tip sheets to encourage clients and prospects to sign up for your e-mail
Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, prospect’s, and web site visitor’s permission to communicate with them via e-mail.
Often, the hardest ...

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Who Is Your Real Competition?

Who Is Your Real Competition?

by: Sean D’Souza

If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door. So Who Really Is Your Competition?
The answer to that is a...

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Write, Publish and Market a Book with No Out-of-Po

Write, Publish and Market a Book with No Out-of-Pocket Money

by: Kathleen Gage

Do you dream of having a book published, but don’t know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for ...

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