Daily Archives April 30, 2015

Avoiding the Common Pitfalls in Marketing

Avoiding the Common Pitfalls in Marketing

by: Scott F. Geld

You know how important marketing is to your business yet many companies still make the most common marketing mistakes. We’re going to cover some very common mistakes below. You should check yourself and make sure you are not committing these common mistakes.
Some common problems are marketing the wr...

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Can your Powerpoint Presentation Rival TV Advertis

Can your Powerpoint Presentation Rival TV Advertising?

by: Sean D’Souza

Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death? TV commercials use these marketing strategies to hold and fascinate their viewers...

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How To Avoid A Business Naming Disaster

How To Avoid A Business Naming Disaster

by: Marcia Yudkin

An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare...

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Be Image Smarter – Stop Using “Cookie Cutter” Mark

Be Image Smarter – Stop Using “Cookie Cutter” Marketing

by: Judith A. Wentzel

We all know you only get one chance to make a good first impression.
That is why all your marketing materials need to relay a sharp, professional image. Remember,
Don’t be tempted to use “Cookie Cutter Marketing”.
A sharper, more professional image is what you need to present in or...

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A Magic Number for Writing Sales Letters

A Magic Number for Writing Sales Letters

by: Matthew Cobb

When I write sales letters for my clients, one rule I always start with is The Rule of 7.
I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots.
Why? Because that’s gene...

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